Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Acme United Europe GmbH, Junkerstr. 13-15, 42699 Solingen, Germany, Tel.: 021223245100, Fax: 0212332181, E-Mail: kundenservice@acmeunited.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be contacted as follows: "SEQUDATA Unternehmensberatungsgesellschaft für Datensicherheit und Datenschutz mbH & Co. KG, An den Bergen 22A, 14552 Michendorf, - represented by Mr Jörg Stolz -"

2) Data collection when visiting our website

2.1 When using our website for informational purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to the server (so-called „server log files“). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/referrer from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to subsequently review the server log files if there are specific indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string „https://“ and the padlock symbol in your browser line.

3) Hosting & content delivery network

For hosting our website and displaying the page content, we use a provider that provides its services itself or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after you close your browser (so-called „session cookies“), while others remain on your end device for longer and allow page settings to be saved (so-called „persistent cookies“). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies used by us, processing takes place in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the case of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contact

5.1 Internal review reminder

Exclusively on the basis of your express consent pursuant to Art. 6(1)(a) GDPR, we use your e-mail address for a one-time reminder to submit a review of your order. You can revoke your consent at any time by sending a message to the controller responsible for data processing.

5.2 Trusted Shops

For review reminders, we use the services of the following provider: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany

Exclusively on the basis of your express consent pursuant to Art. 6(1)(a) GDPR, we transmit your e-mail address and, if applicable, other customer data to the provider so that the provider can contact you by e-mail with a review reminder.

You can revoke your consent at any time with effect for the future vis-à-vis us or the provider.

We and the provider are jointly responsible for the processing described above in accordance with Art. 26 GDPR. The agreement on joint controllership can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO

5.3 eDesk

To process customer enquiries, we use the e-mail ticketing system of the following provider: xSellco Limited, Two Haddington Buildings, Haddington Road, Dublin 4, D04 HE94, Ireland

If you send contact enquiries via our website by e-mail, these are stored and organised in the ticket system to enable chronological processing and to improve the service experience. You can always view the current status of the processing of your request using the individually assigned ticket number.

For the organisation and processing of enquiries, personal data is collected according to the scope of its provision, but in any case name, first name and e-mail address, transmitted to the provider, stored there and read out.

The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in responding to your request as quickly as possible and in optimising our service offering in accordance with Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

5.4 When you contact us (e.g. via contact form or e-mail), personal data is processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Comment function

As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commentator name you chose will be stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address is carried out for security reasons and in the event that the person concerned violates the rights of third parties or posts unlawful content by submitting a comment. We require your e-mail address in order to contact you if a third party should object to your published content as unlawful.

The legal basis for storing your data is Art. 6(1)(b) and (f) GDPR. We reserve the right to delete comments if they are objected to by third parties as unlawful.

7) Data processing when opening a customer account

Pursuant to Art. 6(1)(b) GDPR, personal data is further collected and processed to the extent required if you provide it to us when opening a customer account. You can find out which data is required for opening an account from the input mask of the relevant form on our website.

You may delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via the account have been fully processed, no statutory retention periods prevent deletion and no legitimate interest on our part in further storage continues to exist.

8) Use of customer data for direct marketing

8.1 Subscription to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing additional data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the e-mail address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. We store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your e-mail address will be deleted immediately from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this policy.

8.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods and/or services, we reserve the right to regularly send you offers for similar goods and/or services to those already purchased from our range by e-mail. For this purpose, we do not need to obtain separate consent from you in accordance with Section 7(3) UWG. Data processing in this respect is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails.

You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. For you, this will only incur transmission costs according to the basic tariffs. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

8.3 Klaviyo

Our e-mail newsletters and other promotional e-mail communications are sent via the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly e-mail marketing, we pass on the data you provide when subscribing pursuant to Art. 6(1)(f) GDPR to this provider so that the provider can send the e-mails on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical evaluation of the success of e-mail campaigns using web beacons and/or tracking pixels in the e-mails sent, which can measure open rates and specific interactions with the content of the newsletter. End device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to e-mail tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

8.4 Advertising by letter post
On the basis of our legitimate interest in personalised direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received these additional details from you as part of the contractual relationship – your title, academic degree, year of birth and your profession, industry or business designation in accordance with Art. 6(1)(f) GDPR and to use them to send you interesting offers and information about our products by letter post.
You can object to the storage and use of your data for this purpose at any time by notifying us.

9) Data processing for order processing

9.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact details transmitted by you when placing the order in order to inform you personally as part of our statutory information obligations in accordance with Art. 6(1)(c) GDPR. Your contact details are used strictly for the intended purpose of communicating updates owed by us and are processed by us only to the extent necessary for the respective information.

To process your order, we also work with the service provider(s) listed below, who support us in whole or in part in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

9.2 To fulfil our contractual obligations towards our customers, we work with external shipping partners. We pass on your name and your delivery address and, insofar as required for delivery, your telephone number exclusively for the purpose of delivering the goods pursuant to Art. 6(1)(b) GDPR to a shipping partner selected by us.

9.3 Amazon Fulfilment (FBA)

We use the following provider for order processing: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

Name, address and, where applicable, other personal data are passed on to the provider exclusively for the purpose of processing the online order in accordance with Art. 6(1)(b) GDPR. Your data is only passed on to the extent actually necessary for processing the order.

9.4 JTL

We use the following provider for order processing: JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany

9.5 Shopware

We use the following provider for order processing: shopware AG, Ebbinghoff 10, 48624 Schöppingen

9.6 Post & DHL shipping (official)

For the preparation of shipping, we use the services of the following provider: Deutsche Post DHL Research And Innovation GmbH, Kurt-Schumacher-Str. 1, 53113 Bonn
Pursuant to Art. 6(1)(b) GDPR, we transmit digital shipping labels with your delivery information exclusively for the purpose of processing your online order from our order processing system to the provider, which then sends them to our local printers to enable printing. Data is only passed on to the extent actually necessary for processing.

9.7 Transfer of personal data to shipping service providers

- DHL

We use the following provider as transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We pass on your e-mail address and/or telephone number to the provider prior to delivery of the goods for the purpose of arranging a delivery date and/or delivery notification in accordance with Art. 6(1)(a) GDPR, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. Data is only passed on to the extent necessary for delivery of the goods. In this case, prior coordination of the delivery date with the provider and/or delivery notification is not possible.

You can revoke your consent at any time with effect for the future vis-à-vis the controller named above or the provider.
- GLS

We use the following provider as transport service provider: General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany

You can revoke your consent at any time with effect for the future vis-à-vis the controller named above or the provider.

9.8 Use of payment service providers (payment services)

- Apple Pay

If you choose the payment method „Apple Pay“ of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the „Apple Pay“ function of your end device operated with iOS, watchOS or macOS by charging a payment card stored in „Apple Pay“. Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorise a payment, it is therefore necessary to enter a code you have previously defined and to verify it using the „Face ID“ or „Touch ID“ function of your end device.

For the purpose of payment processing, the information you provide as part of the ordering process, together with information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again using a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the successful payment.

If personal data is processed in the context of the transmissions described, processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Apple stores anonymised transaction data, including the approximate purchase amount, the approximate date and time and whether the transaction was successfully completed. Anonymisation completely excludes any personal reference. Apple uses the anonymised data to improve „Apple Pay“ and other Apple products and services.

If you use Apple Pay on iPhone or Apple Watch to complete a purchase that you made via Safari on Mac, the Mac and the authorisation device communicate via an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in the settings of your iPhone. Go to „Wallet & Apple Pay" and disable „Allow Payments on Mac".

Further information on data protection for Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Billie GmbH

One or more online payment methods of the following provider are available on this website: Billie GmbH, Charlottenstraße 4, 10969 Berlin, Germany

If you select a payment method of the provider in which you make an advance payment (e.g. credit card payment), your payment data provided as part of the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method in which the provider makes an advance payment (e.g. purchase on account or instalment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, post code, city, date of birth, e-mail address, telephone number, if applicable data on an alternative means of payment).

In order to safeguard our legitimate interest in determining the creditworthiness of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. The provider checks, on the basis of the personal data provided by you as well as other data (such as shopping basket, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

For the decision as part of the application review, in addition to provider-internal criteria in accordance with Art. 6(1)(f) GDPR, identity and creditworthiness information from the following credit agencies may also be included:

Creditreform Berlin Wolfram KG, Karl-Heinrich-Ulrichs-Straße 1, 10787 Berlin, Germany
Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Germany
SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany
Euler Hermes Deutschland, Friedensallee 254, 22763 Hamburg, Germany

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contract-compliant payment processing.
- EPS transfer

One or more online payment methods of the following provider are available on this website: PSA Payment Services Austria GmbH, Handelskai 92, Gate 2,1200 Vienna, Austria

One or more online payment methods of the following provider are available on this website: paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany

If you choose the payment method „Google Pay“ of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“), payment is processed via the „Google Pay“ application of your mobile end device operated with at least Android 4.4 („KitKat“) and equipped with an NFC function by charging a payment card stored in Google Pay or a verified payment system stored there (e.g. PayPal). To authorise a payment via Google Pay in excess of 25.00 €, it is necessary to unlock your mobile end device beforehand using the respective verification measure set up (e.g. facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide as part of the ordering process together with information about your order is transmitted to Google. Google then transmits the payment information stored in Google Pay in the form of a transaction number assigned once to the originating website, with which a payment that has been made is verified. This transaction number contains no information about the real payment data of your payment method stored in Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment process. The transaction is carried out exclusively in the relationship between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed in the context of the transmissions described, processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, the merchant location and description, a description of the purchased goods or services provided by the merchant, photos that you have attached to the transaction, the name and e-mail address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and optimisation and maintenance of the functionality of the Google Pay service.

Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.

The terms of use of Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection for Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- iDeal

One or more online payment methods of the following provider are available on this website: Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands

One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

One or more online payment methods of the following provider are available on this website: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider in which you make an advance payment, your payment data provided as part of the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method in which we make an advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, post code, city, date of birth, e-mail address, telephone number, if applicable data on an alternative means of payment).

In order to safeguard our legitimate interest in determining your creditworthiness in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. The provider checks, on the basis of the personal data provided by you as well as other data (such as shopping basket, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – „Pay Later“ via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter „PayPal") as part of payment processing. The data is passed on in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right, for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – „Pay Later“ via PayPal, to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR on the basis of PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contract-compliant payment processing.

If the PayPal payment method „Purchase on Account“ is available and selected, your payment data is first transmitted to PayPal for the preparation of the payment, whereupon PayPal forwards it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin („Ratepay") to carry out the payment. The legal basis in each case is Art. 6(1)(b) GDPR. In this case, Ratepay carries out an identity and credit check in its own name to determine creditworthiness in accordance with the principle already described above and passes on your payment data to credit agencies on the basis of its legitimate interest in determining creditworthiness in accordance with Art. 6(1)(f) GDPR. A list of the credit agencies that Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use a local third-party provider's payment method, your payment data will first be passed on to PayPal in accordance with Art. 6(1)(b) GDPR for the preparation of the payment. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the respective provider in accordance with Art. 6(1)(b) GDPR to carry out the payment:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

Further information on data protection can be found in PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Ratepay

One or more online payment methods of the following provider are available on this website: Ratepay GmbH, Ritterstr. 12-14, 10969 Berlin, Germany

See here: https://www.ratepay.com/legal-payment-creditagencies/

One or more online payment methods of the following provider are available on this website: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

9.9 Electronic cancellation option for continuing obligations with consumers

Consumers who have entered into contracts for paid continuing obligations (e.g. subscription contracts) on this website have the option to cancel them via an electronic button in accordance with the applicable notice periods.

Clicking the button leads to a confirmation page on which the consumer can provide further details about the cancellation, clearly identify themselves and then submit their cancellation electronically.

The collection of personal data and its transmission to us is carried out in accordance with Art. 6(1)(b) GDPR and only insofar as it is necessary for the proper processing of the cancellation. The personal data provided is also used on the basis of Art. 6(1)(b) GDPR to confirm receipt of the cancellation declaration and the time of cancellation electronically in text form. The further legal basis for processing is Art. 6(1)(c) GDPR. We are legally obliged to provide an electronic cancellation option for consumer contracts concluded via electronic commerce for paid continuing obligations.

10) Web analytics services

10.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude direct personal identification.

The information is transmitted to Google servers and processed further there. Transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the „cookie consent tool“ provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special function „demographic characteristics“ and can create statistics that provide information about the age, gender and interests of website visitors. This is done by analysing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalised ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalised advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs
As an extension to Google Analytics 4, the "User IDs" function can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have created an account on this website and log in to this account on different devices, your activities, including conversions, can be analysed across devices.

10.2 Google Tag Manager

This website uses the „Google Tag Manager“, a service provided by: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: „Google“).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and for calibrating, controlling and linking them to conditions via a uniform user interface. The Google Tag Manager itself does not store any information on user end devices and does not read any such information. Nor does the service carry out any independent data analysis. However, when a page is accessed, Google Tag Manager transmits your IP address to Google and may store it there. A transfer to servers of Google LLC in the USA is also possible.

This processing is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To revoke your consent, please deactivate this service in the „cookie consent tool“ provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

10.3 Hotjar

This website uses the web analytics service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymised visitor data, including information about the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behaviour on our website and to create pseudonymised user profiles. Among other things, this enables the analysis of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymisation generally excludes direct personal identification. There is no merging with other personal data collected in other ways.

All processing described above, in particular the reading out or storage of information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the „cookie consent tool“ provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

10.4 New Relic

This website uses the web analytics service of the following provider: New Relic, Inc., 188 Spear St, San Francisco, CA 94105, USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

10.5 Piwik PRO

This website uses the web analytics service of the following provider: Piwik PRO GmbH, Kurfürstendamm 21,10719 Berlin, Germany

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

11) Retargeting/ remarketing and conversion tracking

11.1 Meta Pixel with advanced matching

Within our online offering, we use the service "Meta Pixel" of the following provider in advanced matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")

If a user clicks on an advert placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then stored in the user's browser after redirection via a cookie that our linked page itself sets. In addition, this cookie records specific customer data such as the e-mail address that we collect on our website linked to the Facebook or Instagram advert for processes such as purchases, account logins or registrations (advanced matching). The cookie is then read out and enables the transmission of the data including the specific customer data to Meta.

We use "Meta Pixel" with advanced matching to make our adverts (so-called "ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Meta (so-called "custom audiences").

In addition, we analyse the effectiveness of our adverts by tracking whether users were redirected to our website after clicking on an advert (conversion). Compared to the standard version of "Meta Pixel", the advanced matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Meta so that it can be assigned to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta's data usage policy (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to place adverts on and outside Facebook.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the „cookie consent tool“ provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

11.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in your end device's browser, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalise adverts that you view on the web. If you are logged into Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. When using Google Ads Remarketing, personal data may also be transferred to Google LLC servers in the USA.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To revoke your consent, please deactivate this service in the „cookie consent tool“ provided on the website.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.3 LinkedIn Insight

This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland

This makes it possible to target visitors to our websites with personalised, interest-based advertising who have already shown an interest in our shop and our products. The adverts are displayed on the basis of a cookie-based analysis of previous and current user behaviour.

In cases of retargeting technology, a cookie is stored on your computer or mobile end device in order to collect pseudonymised data about your interests and thus customise advertising to the stored information. These cookies are small text files that are stored on your computer or mobile end device. You are thus shown advertising that is highly likely to correspond to your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To revoke your consent, please deactivate this service in the „cookie consent tool“ provided on the website.

11.4 LinkedIn Marketing Solutions

This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To revoke your consent, please deactivate this service in the „cookie consent tool“ provided on the website.

11.5 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To revoke your consent, please deactivate this service in the „cookie consent tool“ provided on the website.

11.6 billiger.de sales tracking

This website uses the conversion tracking technology of the following provider: solute.de GmbH, Zeppelinstraße 15, D-76185 Karlsruhe, Germany

If you have reached our website from an advert on the provider's domain, cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests) can be used to track the success of the advert.

For this purpose, certain end device and browser information, including, where applicable, your IP address, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, views of product pages). This enables the creation of statistics on user behaviour on our website after redirection from an advert, which helps us to optimise our offering.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

11.7 Google Ads conversion tracking

We use Google Ads to draw attention to our attractive offers on external websites by means of advertising materials (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We pursue the objective of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an advert placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advert and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transferred to Google LLC servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in provided by Google at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received in the context of business or business-like relationships in an even more interest-based manner for advertising purposes, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily e-mail addresses and telephone numbers) electronically to Google. Google does not gain access to plain data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalised advertising to be displayed across all Google services linked to the respective Google account.

The transmission of customer data to Google only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.8 Google Ads conversion tracking without cookies

This website uses Google Ads conversion tracking exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time.

Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables analysis of your use of the website. For this purpose, certain user information is processed via the ID.

The ID is set when a user clicks on an advert placed by Google. If the user visits certain pages of this website, Google and we can recognise that the user clicked on the advert and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained in this way is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag.

However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC servers in the USA. Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

If the information collected has a personal reference, processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.9 Google Ads conversion tracking

This website uses the online advertising programme "Google Ads" and, within the scope of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). We use Google Ads to draw attention to our attractive offers on external websites by means of advertising materials (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We pursue the objective of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.10 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display adverts relevant to users, to improve campaign performance reports or to prevent a user from seeing the same advert multiple times. Google uses a cookie ID to record which adverts are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a GMP advert and later, using the same browser, visits the advertiser's website and makes a purchase via that website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address. When using GMP, personal data may also be transferred to Google LLC servers in the USA.

The privacy policy of GMP by Google can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.11 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is stored on each page of our website which interacts with the conversion cookie set by Microsoft. This interaction makes user behaviour on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is that certain predefined goals such as purchases or leads can be recorded and evaluated statistically in order to make the alignment and content of our offers more interest-based. The tags are never used for personal identification of users.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To revoke your consent, please deactivate this service in the „cookie consent tool“ provided on the website.

11.12 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

12) Website functionalities

12.1 Vimeo

This website uses plugins to display and play videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA

If you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. Certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, compile playback statistics and prevent misuse.

If you are logged into a user account with the provider during your visit, your data will be assigned directly to your account when you click on a video. If you do not want your data to be associated with your account, you must log out before activating the playback button.

All processing described above, in particular the setting of cookies for reading information on the end device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the „cookie consent tool“ provided on the website.

12.2 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC., USA

If you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest when the video is played in order to load the content. Certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, compile playback statistics and prevent misuse.

13) Tools and other

13.1 - DATEV

For bookkeeping, we use the service of the cloud-based accounting software of the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes incoming and outgoing invoices and, if applicable, bank transactions of our company in order to automatically record invoices, match them to transactions and create financial accounting in a partially automated process.

If personal data is also processed, processing is carried out on the basis of our legitimate interest in the efficient organisation and documentation of our business processes in accordance with Art. 6(1)(f) GDPR.
- Taxdoo

For bookkeeping, we use the service of the cloud-based accounting software of the following provider: Taxdoo GmbH, Alter Wandrahm 13, 20457 Hamburg, Germany

13.2 Cookie consent tool

This website uses a so-called „cookie consent tool“ to obtain effective user consents for cookies requiring consent and cookie-based applications. The „cookie consent tool“ is displayed to users when the page is accessed in the form of an interactive user interface in which consents for certain cookies and/or cookie-based applications can be given by ticking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the boxes. This ensures that such cookies are only set on the user's end device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in the legally compliant design of our website.

A further legal basis for processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user consent.

Where required, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) in relation to the processing of your personal data vis-à-vis the controller, whereby reference is made to the legal basis stated for the respective requirements for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consents granted pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the processing purpose and – where applicable – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.

If statutory retention periods exist for data processed on the basis of Art. 6(1)(b) GDPR within the framework of legal or quasi-legal obligations, this data is routinely deleted after the retention periods have expired, provided that it is no longer required for contract fulfilment or contract initiation and/or no legitimate interest on our part in further storage continues to exist.

When processing personal data on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this policy on specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Status: 14.02.2026, 04:45:31